General Motors has launched the first of a series of new TV commercial for the new Chevrolet Volt, plug-in hybrid vehicle. The new campaign is about setting the Volt apart from the rest including the Nissan Leaf.
The Chevrolet Volt is soon to be released in the US, and it seems the 'made in USA' sticker will be very important, not just to the consumers but also General Motors. Typical American Tim Allen does a great job of the voice-over. Check it out.
Video: Chevrolet Volt first advertising campaign launched