The new HD video channel centres around expert reviews of popular cars as a key resource for buyers in the market now. Also online are exclusive supercar reviews conducted by our reviewers overseas, plus car manufacturers' promotional footage.
The CarAdvice supercar tests on video include reviews with exclusive access in Europe to exotic tuners including TechArt, ABT, Wiesmann and Bugatti. These provide a rare insight into an otherwise exclusive and frequently off-limits automotive domain.
Online, video is the new black. CarAdvice CEO, David Holmes, says relevant video content online will be an increasingly essential resource for both car buyers and advertisers:
"Video is the most important format for car buyers and car advertisers alike," he said. "This is because buying a car is such a complex decision and while television advertising brings reach and awareness, online provides the deep-dive into the product."
CarAdvice expert video reviews are around three to four minutes long and are designed to help intending car buyers make the right choice - an otherwise difficult process given the staggering number of competing vehicles in most popular segments.
"It's not unlike going to Bing Lee to buy a new TV," said CarAdvice editor, John Cadogan, who hosts the video reviews. "We've all done it. If you're not a home entertainment guru, you end up confounded by too much choice. It can stall you on the grid. Many buyers in the market for a new car today experience exactly this confusion. Our new video reviews give clear, impartial, expert assessments of popular cars, and we point out key competitors that should be on buyers' short-lists. The videos are designed to help buyers in the market now cut through efficiently to the vehicle that suits them best."
The new CarAdvice HD video channel is compatible with a range of delivery platforms. It automatically adjusts its output to match the user's connection speed, it provides unique advertiser integration opportunities and is even iPad and iPhone friendly, allowing buyers to do their research while on the go.
Visit the video channel here, or click the 'video' link at the top of the page. Don't forget to leave your comments and suggestions as we're always interested to know what you think - especially if it helps us to improve the product.