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Ford has slashed the price of the Mustang Mach-E before it’s even available

Ford's North American arm has retroactively lowered the price of its first all-electric model, the 2021 Mustang Mach-E, in an effort to remain "fully competitive" in an ever-growing segment.


According to a dealer bulletin posted to The Mach-E Club, the recommended retail price of the Mach-E has been cut by between US$1000 and US$3000, depending on the variant.

As of September 29, the new Mach-E pricing will kick off from US$42,895 (AU$59,750) before on-road costs for the base Select rear-wheel drive variant, and will carry up to US$59,300 (AU$82,601) before on-road costs for the First Edition variant.

The biggest reduction in price was on the mid-spec Premium variants, which fell in price by US$3000 (AU$4178).

Only the price of the performance-focussed GT variant remains unchanged at US$60,500 before on-road costs.

Even customers who have already placed an order on the incoming vehicle will receive the discounted prices, with Ford also permitting buyers to change their order before mid-October in order to take advantage of the improved value.

 

Drive

"Exceptional value has always been a hallmark of the Mustang brand. In addition to its great all-electric driving range and performance, we’re adjusting Mustang Mach-E pricing to remain fully competitive in a segment that is seeing dynamic price changes,” the dealer notice reads.

When it lands, the Mach-E is expected to compete with other electric SUVs like the Audi e-tron, Tesla Model Y and Jaguar I-Pace.

It will be available with the choice of two battery options – a standard range 75.7kWh battery or an extended range 98.8kWh, the latter of which offers an EPA-estimated range of at least 482km.

The first US deliveries of the Mach-E are expected before the end of 2020.

Plans for a potential local roll-out of the Mach-E in Australia are yet to be shared and a Ford Australia spokesperson told Drive there were no updates at this stage.

Drive
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Susannah Guthrie

Susannah Guthrie has been a journalist for over a decade, covering everything from world news to fashion, entertainment, health and now cars. Having previously worked across titles like The New Daily, Elle, Harper's Bazaar, People Magazine and Cosmopolitan, Susannah now relishes testing family cars with the help of her husband and two-year-old son.

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