The car maker says it wants to remain competitive in the increasingly crowded electric car space.
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Ford's North American arm has retroactively lowered the price of its first all-electric model, the 2021 Mustang Mach-E, in an effort to remain "fully competitive" in an ever-growing segment.

According to a dealer bulletin posted to The Mach-E Club, the recommended retail price of the Mach-E has been cut by between US$1000 and US$3000, depending on the variant.

As of September 29, the new Mach-E pricing will kick off from US$42,895 (AU$59,750) before on-road costs for the base Select rear-wheel drive variant, and will carry up to US$59,300 (AU$82,601) before on-road costs for the First Edition variant.

The biggest reduction in price was on the mid-spec Premium variants, which fell in price by US$3000 (AU$4178).

Only the price of the performance-focussed GT variant remains unchanged at US$60,500 before on-road costs.

Even customers who have already placed an order on the incoming vehicle will receive the discounted prices, with Ford also permitting buyers to change their order before mid-October in order to take advantage of the improved value.

"Exceptional value has always been a hallmark of the Mustang brand. In addition to its great all-electric driving range and performance, we’re adjusting Mustang Mach-E pricing to remain fully competitive in a segment that is seeing dynamic price changes,” the dealer notice reads.

When it lands, the Mach-E is expected to compete with other electric SUVs like the Audi e-tron, Tesla Model Y and Jaguar I-Pace.

It will be available with the choice of two battery options – a standard range 75.7kWh battery or an extended range 98.8kWh, the latter of which offers an EPA-estimated range of at least 482km.

The first US deliveries of the Mach-E are expected before the end of 2020.

Plans for a potential local roll-out of the Mach-E in Australia are yet to be shared and a Ford Australia spokesperson told CarAdvice there were no updates at this stage.