The esteemed designer has been named Chief Design Officer at the UK-based automotive consultancy.
- shares

Renowned design and engineering consultancy, Paramex, has announced that British designer, Wayne Burgess, will oversee the group’s expanding design operations.

Established in 1999, Paramex is currently undergoing a period of accelerated growth and is set to move into new facilities in Coventry, the heart of Britain’s automotive industry.

A leader in digital design, visualisation and innovation, serving the automotive and engineering sectors, Paramex is expanding its services and setting up an academy to train future generations to help ease the shortage of highly-skilled young people joining the industry.

Burgess is well-known to CarAdvice readers, and previously worked with Ian Callum on some of Jaguar's most revered modern designs, before moving to Geely, working on Lotus design, both positions that saw him based in the Midlands, England.

Burgess joins as Chief Design Officer and his appointment signals the start of a new era of contemporary, technology-driven design practice.

Following the coronavirus pandemic, the adoption of digital modelling, visualisation and presentation tools has necessarily become much more prevalent to enable businesses to maintain creative momentum.

Burgess will oversee the creative design, digital modelling, digital visualisation and engineering services Paramex offers to the transport design and consumer product industries.

He brings a wealth of creative design and leadership experience, having worked for some of the world’s finest premium automotive manufacturers, including Jaguar Land Rover, Aston Martin, Rolls-Royce and Geely.

“The global pandemic has changed the way we all work and proven what we already knew, that we can successfully create cars, products and visual assets remotely, in the digital realm," Burgess said.

"I am tasked with overseeing this very exciting period of innovation at Paramex, helping our clients move their businesses forward by offering state-of-the-art services.

“Having spent nearly 30 years designing cars for some of the most prestigious brands in the business, it’s time for me to share the benefit of that knowledge and experience with the widest possible audience, as our industry moves toward an era of sustainable, connected, zero emissions and, ultimately, autonomous vehicles.”

Paramex has provided design and engineering resources to the automotive industry for more than 20 years, either in the form of expert individuals placed within the client’s organisation, or specifically curated teams delivering ‘turn key’ projects.

“Wayne is an outstanding and exceptional designer with a strong back catalogue, boasting some of the most prestigious names from across the automotive and design world," Paramex CEO Phil Hands said.

"He brings with him a wealth of experience, not just within automotive design but in understanding the developing tech in the design industry, and this is where Paramex excels.

"He joins us at a very exciting time as we accelerate through a period of growth, expanding our team and moving into new facilities in the heart of the UK automotive landscape.”

What is Paramex?

Paramex was founded in 1999 and is a specialist in the following disciplines: Creative Design, Digital Visualisation, Engineering, Resource Services, Product Lifecycle Management and Quality & Standards.

It is most recognised for delivering photo-realistic digital imagery, animations and whole vehicle configurators to a standard regarded by many as industry leading.

The business prides itself on creativity, innovation and flexibility, and is looking to offer its services beyond transport industries, to fashion, product design, PR and Marketing Comms.

The business employs 50-plus staff, including contractors and strategic partners, based either at the recently expanded offices in Coventry, or integrated within its client teams.

Paramex also runs a training academy to help address the shortage of highly-skilled young people joining the sector.