Volkswagen Australia has announced it sold $26 million worth of new cars through its website since launching its online sales platform in April 2020.
While traditional dealerships across the country are struggling under the difficulties of the coronavirus pandemic, Volkswagen claims its dealerships have benefitted from the new online sales process.
Dealerships are tasked with completing the sale after the buyer has completed the order online.
Volkswagen says it has sold 433 new cars via its virtual showroom, averaging $60,000 per vehicle.
Online sales accounted for roughly 1.5 per cent of all new Volkswagens sold in 2020.
But Volkswagen is still lagging the national average, reporting a sales slide of 23 per cent year-to-date, when compared against the same time last year, largely due to severe stock shortages – also faced by rival brands.
New-car sales across the entire industry have fallen by 20 per cent year-to-date.
Car manufacturers scrambled to set-up their online sales platforms after many parts of the country went into lockdown earlier this year, due to the COVID-19 pandemic.