It features a very unique design, as well as using interesting structural methods and enough in-car tech to accommodate even the most frequent Facebook user.
The pillars are well hidden and make the entire roof look as if it is floating. The rear section and pillars are also designed in a way to give the car a coupe look while still offering adequate rear-seat headroom.
Frameless doors are used, of course, as well as a unique wrap-around tail light/indicator cluster that extends to below the rear side window.
The front uses complete LED lighting, even for the headlights. These are arranged in a thin low-profile layout.
From the side image we can see the details of the roof line as well as that shark fin-style brake light in the middle of the roof at the back. Check out the door window that cuts into the roof and swoops all the way down to the tail lights.
Reports say this concept will be an upcoming, 2014 model Ford Ka... sort of. It's unclear on how much of this concept design will be adopted for the production version Ka, but speculations say it will be heavily based on the Start.
Under the bonnet is a 1.0-litre EcoBoost three cylinder engine offering up to 76kW of power. The engine will be turbocharged and use direction injection technology. The pint-sized three-banger is said to emit just 100gm of CO2 per kilometre.
Interior features will include an abundance of voice-activated controls, even for the air-conditioning. There's also a touch-screen user interface which incorporates pretty much everything. It displays like an iPad or similar with users simply needing to touch icons and symbols to navigate through the system.
The Ford Start/Ka will be built on a steel chassis that also uses plenty of light-weight aluminium in its structure. The cabin is also surrounded by an aluminium safety cell evident by the rear-most cross-hatched pillar design.
Ford say the new Ford Start/Ka will go on sale some time 2014.