Speaking in a conference with media ahead of the unveiling of the 2021 Mercedes S-Class, the German company's global head of sales, Britta Seeger, confirmed there would be no coupe or cabriolet variants developed off the same platform – as has the been the case with previous generations – but that high performance AMG and super-luxury Maybach models would eventually follow.
"We took the decision to not continue with the cabriolet and the S Class coupe," said Ms Seeger.
"What we see as a trend ... customers around the globe more and more are going from sedan style into the SUV style. ... and SUV-coupe style. What we are trying to do is follow these trends (with) the right portfolio."
When asked which other models Mercedes planned to drop as it streamlined its range, Ms Seeger said: "This is an ongoing task." However, the senior executive did not go into further detail about other cars that may be retired from the line-up.
CarAdvice understands the next-generation Mercedes SL – believed to be developed by AMG – will be a four-seater convertible, and may fill at least some of the void.
Ola Kallenius, the global boss of Mercedes-Benz, said: "There is no question ... the coupe and cabriolet segment is a niche where we will rearrange our portfolio a little bit."
However, Mr Kallenius insisted Mercedes would have "an adequate offering" in the luxury coupe and cabriolet segments.