Porsche is trialling a Netflix- and Spotify-inspired subscription model in the automotive market.
Starting September 25, the “Porsche Drive” subscription program will allow customers in several US cities to drive a Porsche for between one and three months for an all-inclusive fee.
The Porsche Macan SUV is the cheapest model available. It is priced from US$1500 per month (approximately AU$2000).
The Porsche 911 sports car is the most expensive. It is priced from US$2600 per month (approximately AU$3500).
A US$595 (approximately AU$815) “activation fee” must be paid for all one-month rentals, however this is waived on three-month contracts.
“Porsche Drive” will be offered alongside the brand's existing fleet and rental programs.
However, a similar service is unlikely to be offered in Australia anytime soon.
A spokesperson for Porsche Australia told CarAdvice “we are monitoring this space, but currently have no confirmed plans to introduce such a concept.”
Earlier this year Nissan launched a similar program overseas called “Nissan Switch.”