Aston Martin Asia-Pacific boss Patrik Nilsson has confirmed he has secured more of the British brand’s first-ever SUV, the Aston Martin DBX, for Australia, after selling out of the initial allocation almost a year ahead of hitting local showrooms.
CarAdvice reported back in February that Australia’s entire allocation of the luxury crossover had been sold, the order books filled ahead of the model’s on-sale date either late in 2020 or early 2021.
“That is the beauty of this company,” Nilsson told CarAdvice. “We're very flexible and we can move around quite easily. And so we did.
“We saw [what] the demand was; we were sold out. I think this region was the first one to sell out, out of all the regions. Typically it normally is as well. Asia Pacific is always strong when it comes to new product.
“And then we can move the volumes, so we balanced the average waiting list evenly across the world. Because you don't want a scenario where it's 18 months, two years waiting list in Australia, and then there's six months waiting list only in UK. So we could balance that.”
Nilsson wouldn’t reveal how many additional DBXs would make their way Down Under – “I can’t talk numbers” – but CarAdvice has previously reported Aston Martin expects to sell around 55 of the $357,000 (plus on-road costs) crossover annually in Australia. Aston Martin has capped annual global production at 5000.
Nilsson added the DBX was also bringing new customers to the brand, although conceded around 70 per cent of pre-orders had gone to existing Aston Martin owners.
“I think one of the facts that was quoting… was the fact that over 70 per cent of the Aston owners that owns a sports car, has an SUV today at home. So of course they are prime targets. They love our brand, we just didn't offer a car that, well we offered the sports car, but we couldn't offer the utility car for them.
“Now they're buying our cars of course. And then naturally we're tracking a new conquest audience that we didn't have before.”
Pricing for the DBX will start at $357,000 before on-road costs when it arrives in Australia, later this year or early 2021, sitting it firmly in between the Bentley Bentayga and Lamborghini Urus in the luxury SUV segment.
Powered by a 4.0-litre turbocharged V8 engine with 405kW and 700Nm, those numbers sent to all four wheels through a nine-speed torque converter automatic, the DBX can complete the sprint from 0-100km/h in 4.9 seconds.