I just spent six minutes on the company’s clock watching a video that had nothing but a bar graph, big numbers, and some background music – but I was captivated by just how dramatically the automotive industry has changed in one lifetime.
We won’t spoil the outcome (although we kind of gave that away in the headline) and, to be honest, you might feel the video goes a little slow in parts. But that’s the idea, to show you how stable the industry was over several decades and then, boom!
For me, things really got interesting about the year 2000, or the four-minute mark. But please, don’t fast-forward to there. At least experience the first two minutes to really get the gist of the video.
Doing the hard yards and avoiding the fast forward button will illustrate the rapid change in the automotive industry over the past two decades – and what the future will likely hold.
As for Australian car manufacturing, it doesn’t even score a blip on the radar.
After that, annual vehicle production in Australia started to fall to below 300,000 in 2009 and below 200,000 in 2014 across Toyota, Holden and Ford – before local manufacturing died in October 2017.
Even during the golden era of Australian automotive manufacturing during the 1960s and 1970s, we only produced between 300,000 and just shy of 500,000 cars per year.
According to data compiled by Australian Automotive Intelligence, car manufacturing peaked in 1974, when 491,000 vehicles were produced locally.
Any way, now you’ve had a quick history lesson, take a look at the video below, which was published last year but is still relevant today.
Note the rapid rise of Japan, China, Thailand and South Korea in the closing stages of the video – and how they're nowhere to be seen in the first half of the video. And the impact on the US, the UK, and Germany.
Hashtag you’re welcome. Now, get back to work.
MORE: Car industry sales data