Starting from just $12,990, the new Nissan Micra is aiming its to take on segment leaders Hyundai Getz and Toyota Yaris head on. The current Micra (K12) came to Australia halfway through its product cycle a good three and a half years ago to fill the gap in the company's line up whilst it got the new one ready.
In the last 12 months Nissan Australia began a massive push to increase awareness of the Micra nameplate which saw sales increase a good 60 percent current year to date. The current Micra only has a 6.2 percent marketshare but the new model promises to take that to around the 15 percent mark.
The light-car segment has exploded over the last decade with sales up a staggering 80 percent. The industry predicts a further 30 percent growth over the next eight years. Around 72 percent of all light segment cars come from private buyers and the new Nissan Micra aims to capture the hearts and minds of first car buyers (predominantly females), mature buyers and also families looking for a second run-about vehicle. The ambitions targets should see Nissan sell 18,000 Micras a year in Australia.
Nissan Australia CEO Dan Thompson said that having launched the new 370Z and Nissan GT-R over the last 18 months, it was now time for the brand to get serious about volume. The previous generation K12 Micra was built in high-cost areas such as Japan and England so in order to stay competitive the new Micra will only be built in low-cost production areas.
Europe sources its new Micras out of India, the Chinese build it internally, North America gets theirs from Mexico and Australian and Japanese delivered vehicles will come from Thailand.
Powering the new Micra is a choice of either a 1.2-litre three cylinder petrol with a earth moving 56kW and 100Nm of torque. That delivers fuel economy figures of 5.9L/100km for the manual and 6.6 for the four-speed automatic
If 56kW isn't enough, a 1.5-litre engine is available in the medium and high-grade Micra variants which outputs 75kW and 136Nm of torque. That sips 6.5L/100km for the manual and 6.6 for the automatic.
Nissan says the Micra was designed to be best in class and hence it features a whole range of standard equipment. That starts with standard safety across the range. That means vehicle dynamic control (ESC) and six airbags. Standard Bluetooth capability, a funky multifunction trip that can even remind you about anniversaries, birthdays etc.. is also standard. The high end variants get intelligent key and start button.
Other features include reverse parking, a clever bag holder integrated into the passenger seat and climate control.
There are three grades of Micra.
Nissan Micra ST 1.2L 3 cylinder
- Front power windows
- Trip comp
- MP3 player
- Electric Mirrors
- Air Con
- 14” wheels
Nissan Micra ST-L 1.5L 4 cylinder
- rear power windows
- auto headlamps
- 15” steel wheels
Nissan Micra TI 1.5L 4 cylinder
- Climate control
- Push button start
- Passenger sear bag holder
- Drives armrest
- Electric folding mirrors
- Front fog lamps
- 15 alloy wheels
- chrome grille
- body coloured handles
The new 2011 Nissan Micra will only be available in 5 door shapes but does get a choice of 10 vibrant colours
- Nissan Micra ST 1.2L $12,990
- Nissan Micra ST-L 1.5L - $14,990
- Nissan Micra Ti 1.5L - $16,990
- $2,000 extra for automatic on all variants above
That means that a base model Mira ST 1.2 has a driveaway price of $13,990.
For more details check out the Nissan Micra Specifications.
[gallery link="file" columns="4"]