Side profile images of the upcoming reborn Hummer have been revealed by General Motors in the US overnight.
And before anyone is wondering why GM is reviving a brand that symbolised gas guzzlers and excess, it's worth noting these will be fully electric vehicles.
In a video posted to the GMC website, the silhouettes of a twin cab pick-up and an SUV wagon can be seen.
A clay sculpting of the car, and a body shell, are also shown at various points during the video.
The clip includes purported vehicle performance figures which, if true, will be quite phenomenal.
GMC claims the new Hummer will have “up to” 1000 horsepower (745kW) and 11,500 foot-pounds of torque (15,591Nm) – although a final motor torque figure is still to be announced, we should expect it to be in the neighbourhood of 1000 to 1500Nm.
A 0-60mph (96.5kmh) acceleration time of 3 seconds is claimed, which would make it one of the fastest cars on the road, let alone being a quick time for a pick-up truck.
For context, a new Porsche 911 does the 0 to 100kmh dash in about 4 seconds and a V8 Holden Commodore took about 5 seconds to complete the same feat.
The vehicle’s initial launch was postponed earlier this year, however according to GM the car will now be available for pre-order sometime from September to December this year.
General Motors says production will begin at a US factory in 2021, but did not provide more specific timing.
The new Hummer is just one of several high profile upcoming electric trucks coming from General Motors and other rivals.
The Rivian R1T is expected to go into production in early 2021, while the Tesla Cybertruck will likely follow later in the year.
The Ford Electric F-150 is scheduled for a mid-2022 launch, and will be followed by the Nikola Badger.
The production schedules of all five vehicles have been disrupted by the coronavirus pandemic.
However, it is clear US customers will soon be spoiled for choice of full size electric pick-ups within the next few years.
MORE: Everything Hummer
Below: Watch the GMC video. Tell us what you think in the comments.