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Mercedes-Benz looks to slash model line-up

Mercedes-Benz is set to “jettison” at least seven models from its US range, according to industry journal Automotive News.


Referencing comments allegedly made during a June dealer webinar hosted by Mercedes-Benz USA CEO Nicholas Speeks, the outlet did not reveal a timeline for the move, or specify which models would be cut.

Multiple online publications report the coupe and convertible versions of the S-Class, C-Class, E-Class, the CLS and one of AMG’s GT models, are headed for the chopping block, although Drive has been unable to independently verify these claims.

 

Drive

The rapid rise of SUVs, at the expense of sedan and coupé sales, has played a role in the restructuring of manufacturer line-ups in recent years.

In 2019, Drive reported that BMW was similarly looking to slash slow-selling models, in an attempt to cut costs.

In May 2002, passenger vehicles accounted for 70.3 per cent of new car sales, while SUVs accounted for 14.7 per cent.

By April 2020, passenger vehicles accounted for just 25.01 per cent of new car sales, while SUVs accounted for 49.2 per cent.

In 2019, the best selling Mercedes-Benz in Australia was the GLC SUV. The best-selling BMW was the X3 SUV.

A spokesperson for Mercedes Benz told Drive “we have no new information to share regarding our current or future product portfolio in Australia.”

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William Davis

William Davis has written for Drive since July 2020, covering news and current affairs in the automotive industry. He has maintained a primary focus on industry trends, autonomous technology, electric vehicle regulations, and local environmental policy. As the newest addition to the Drive team, William was brought onboard for his attention to detail, writing skills, and strong work ethic. Despite writing for a diverse range of outlets – including the Australian Financial Review, Robb Report, and Property Observer – since completing his media degree at Macquarie University, William has always had a passion for cars.

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