The Chrysler 300 SRT sports sedan has been reduced to one full-time model and has come in for a price rise to $77,450 plus on-road costs, which equates to more than $80,000 drive-away.
The Chrysler 300 V6 ($59,950 plus on-road costs) and the basic Chrysler 300 SRT Core ($65,950 plus on-road costs) are now only available as a “customer forward order only”, according to a bulletin sent to dealers earlier this month.
This arrangement means NSW Police can still place fleet orders for highway patrol vehicles, but it also means dealers will no longer carry stock of the Chrysler 300 V6 and Chrysler 300 SRT Core – and the factory will only produce these models based on individual customer orders.
Only one model remains full-time in the revamped 2020 Chrysler 300 SRT line-up, and customers have a choice of six colours. Solid grey and steel grey have been discontinued.
The price of the flagship model has increased by $2500 to $77,450 plus on-road costs but now comes standard with a luxury pack that includes twin sunroofs, premium leather upholstery, and carbon fibre cabin highlights – previously a $4750 option pack.
A statement from Chrysler Australia to dealers said the company was committed to the 300 SRT despite “a shrinking segment thanks to Australia’s shift towards SUVs”.
“With the main segment competitors (Ford Falcon and Holden Commodore) exiting the Australian market, the Chrysler 300 remains a unique and compelling product offering for customers seeking a large high performance and luxurious sedan,” the statement said.
CarAdvice understands the Chrysler 300 will continue to be sold in Australia for at least the next one to two years before it is eventually phased out, after falling victim to the market shift from sedans to SUVs.
More than 7500 examples of the Chrysler 300 have been sold locally since this generation was introduced in 2011. However its origins date back to the previous generation Chrysler 300 launched in 2005, which was based on an earlier Mercedes E Class sedan platform thanks to a joint venture at the time.