When buyers have a choice between hybrid, plug-in hybrid, or electric power in identical cars, they opt for the electric vehicle despite a significant price premium – according to figures released by Hyundai Australia.
While Japanese car maker Toyota is enjoying record sales of petrol-electric hybrid vehicles – accounting for more than half the demand for the Camry sedan and RAV4 SUV – South Korean car maker Hyundai is making inroads with its electrified alternatives.
The Hyundai Ioniq is the only car on sale in Australia available as a basic petrol-electric hybrid, a plug-in hybrid, or a pure electric car.
All three models have identical levels of equipment, the only differences are what powers them – and price.
Despite being the dearest of the three options, the Hyundai Ioniq pure electric car (priced from $48,970 plus on-road costs) outsells both other options combined – the Hyundai Ioniq plug-in hybrid (from $42,410 plus on-road costs) and the regular Hyundai Ioniq hybrid (from $35,140 plus on-road costs).
Figures supplied by Hyundai show that more than half of all Ioniq hatchbacks sold locally are of the pure electric version.
Since the Hyundai Ioniq went on sale in November 2017, almost 600 pure electric versions of the ioniq have been sold, versus about 240 hybrids and about 200 plug-in hybrids.
It means the pure electric version of the Hyundai Ioniq accounts for almost 60 per cent of sales across the model range.
The Hyundai Ioniq is one of a range of electric cars due to be released by the South Korean car giant in the coming years.
Hyundai says it plans to sell in excess of 560,000 electric cars globally by 2025.
Earlier this month, the Hyundai Kona electric SUV clocked up more than 100,000 sales globally after just two years on sale.
Although Hyundai is one of the biggest sellers of electric cars in Australia, Tesla is believed to lead the market with approximately 3000 sales per year. However the US electric car specialist does not supply local sales data.
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