The 2021 Ford F-150 will be unveiled later this week and the company has released a teaser image via Twitter which shows the updated model will have a bold new light signature, a bulging bonnet and a redesigned grille.
The daytime running lights appear to extend beyond the main beams and down into lamps in the front bumper.
Earlier spy photos of the 2021 Ford F-150 showed a new digital widescreen dash display and a large infotainment screen, both of which will bring a new level of luxury to North America’s top-selling vehicle.
The unveiling of the updated model comes just weeks after Ford ramped up production following shutdowns during the coronavirus crisis.
In an official statement, Ford said the new F-150 will be the first vehicle built on the company’s new electrical architecture and will be able to “receive regular over-the-air updates to key modules controlling vehicle performance and user experiences”.
We assume that means real-time over-the-air updates to enable some glitches to be fixed – or new features added – without owners needing to take the vehicle to a dealership.
It’s at about this point in the story Tesla fans point out such technology has been available on that brand’s electric cars for years.
Meantime, Ford says the new F-150 will enable “innovative fleet-management solutions for Ford’s commercial customers”. We assume this to mean tracking of some kind (similar to what was introduced recently on the Transit van in some markets, pictured below), but we’ll wait for the official blurb.
Unfortunately, there are still no plans to introduce the Ford F-150 and its derivatives in Australia because the cost to engineer them in right-hand-drive is prohibitively expensive.
Our only hope is to wait and see if Ford has a change of heart when the next generation F Series rolls around, because introducing a factory-built right-hand-drive version half way through a model cycle is even less cost-efficient.
Perhaps the company can put aside its differences and appoint a local, factory-backed outfit to re-engineer vehicles to mass-production standards to be sold through its dealer network.
Melbourne’s Walkinshaw Automotive Group – the parent company of Holden Special Vehicles – engineers and remanufactures right-hand-drive versions of Ram and Chevrolet pick-ups under the same roof, despite those two brands being rivals. Surely there’s room for a third line once Holden Special Vehicles shuts shop.
If you want Ford to officially bring the F Series to Australia, let them know in the comments section below. It might not make a difference, but if you don’t ask, you don’t get.
In the meantime, Ford F Series fans in Australia can only dream. Although sales of full size Ram and Chevrolet pick-ups are growing locally at a rapid rate, the overall volume is still a fraction of that in the US.
Last year, Australians bought more than 3000 full size pick-ups from the US, most of which cost in excess of $100,000.
In North America, the Ford F Series alone notched up close to 900,000 sales in 2019. The result marked 43 years in a row the F Series was the USA’s best-selling pick-up, and 38 years in a row as the best selling vehicle of any type.
PS: Add this one to the wish list, please Ford.