The Kia Stinger that has come out on top in the battle for a slice of the shrinking large car market, according to latest figures from the Federal Chamber of Automotive Industries.
While those numbers are minuscule compared to the glory days of the Holden versus Ford battle, the 93 Kia Stingers sold in May also helped the South Korean sedan overtake Australia’s once-beloved Commodore in sales for the first five months of this year.
Kia has sold 604 Stingers so far in 2020, outselling the Commodore which has found 565 new homes over the same period.
While some might argue that it's not a fair comparison given the demise of Holden and the Commodore, the figures reflect our changing taste in cars – and few would have predicted this result even a few years ago.
To underscore just how far the buying public’s automotive tastes have changed, the once-dominant large-car segment now represents a tiny 0.4 per cent of the market with a meagre 1233 sales in the first five months of the year.
Just 20 years ago, the large-car category accounted for more than 30 per cent of the total market.
Comparing the May numbers for the Kia Stinger and Holden Commodore against the two top-selling categories paints a clearer picture.
Medium SUVs accounted for 19.4 per cent of all sales so far in 2020 with 64,372 vehicles sold, while Australia’s love affair with utes and pick-ups continues unabated, the segment accounting for exactly 64,000 sales (19.2 per cent).
Whether Kia can grow Stinger sales after the impending demise of the Holden Commodore remains to be seen. Last year, Kia sold 1773 Stingers while Holden shifted 5915 Commodores.
Despite the low volume, a Kia spokesperson told CarAdvice the company was happy with Stinger sales.
“It’s never big numbers, but it’s consistent,” he said.