A social media challenge has reignited interest in a long-running initiative from the off-road brand.
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Jeep owners are taking to social media to share the 'Easter eggs' – hidden symbols or messages tucked away in hard-to-find places on the vehicle – after a viral video highlighted the off-road brand's tradition of concealing logos in its cars.

They are loosely referred to as 'Easter eggs' because the search for them is much like a hunt for hidden chocolate eggs at Easter.

Jeep cars have had Easter eggs such as animal motifs or brief messages since 1996, when the 1997 Wrangler TJ was unveiled with the first hidden symbol: a miniature seven-bar grille in the Wrangler's cowl.

Now, people using the emerging social media video app TikTok have been made aware of the playful tradition after user @jackiefoster shared a video of himself opening up the refueling lid of his Jeep Renegade to reveal a small spider with a speech bubble reading, 'Ciao baby!'.

"So I bought my first car, and a fun fact about Jeeps is that they have a hidden animal, which is called an Easter egg," Foster says in the video.

'Well, I couldn't find my Easter egg for the longest time, and one day I was pumping my gas," Jackie added, before recording the spider hidden in his gas tank. "I saw a spider coming at me, and I was like, 'Oh my god,' and then I realised it's my Easter egg."

Above: The hidden spider from Jackie Foster's TikTok video.

In ensuing videos, Foster uncovered further Easter eggs including a paint splatter on the instrument cluster, a mini Jeep grille hidden in headlights and a message reading 'to new adventures!' under the start button.

His videos have received millions of views and sparked 'Easter egg reveal' videos from other Jeep owners.

TikTok user Kate McKenna found a lizard motif under the windscreen wipers, while Katie Deren found a tiny jeep motif hidden on her windshield and Micaela Rae located a tiny pair of thongs.

Local owners unaware of the practice should keep an eye out too, as Easter eggs are also hidden across Australian Jeep models.

According to Motor Authority, the man behind the Easter egg phenomenon is designer Michael Santoro, who worked the miniature grille design into his re-design of the Wrangler as a nod to the brand's heritage and as a way to leave his own mark on the car.

“Jeep owns that seven grille bar theme. And if you look at the cowl of the Wrangler, I repeated that pattern in the cowl to let air into the interior of the car,” he told Motor Authority.

Jeep isn't the only brand to use Easter eggs in its cars – Jaguar, Volvo and Tesla also have hidden motifs and logos throughout their cars.