It is the second time in less than 12 months the long term future of the turbocharged sports sedan has been questioned.
Last year CarAdvice reported Kia was undecided on whether it would build a successor to the current Stinger.
The Kia Stinger is a popular choice in Australia among former owners of Holden Commodore V8 and Ford Falcon XR6 Turbo sedans, and has sold well locally.
However, the Korean media report says the Kia Stinger has not met its global sales targets and the company is reluctant to invest in a new model once the current generation reaches the end of the line.
The Kia Stinger, introduced locally in 2017, is due to receive a mild facelift and modest power bump some time in the next 12 months and the model is likely to remain in production for the foreseeable future – at least the next three to four years.
The question is what happens once this model comes to the end of its six- to eight-year production run.
Kia has the option of continuing to build the current Stinger by keeping it fresh with timely and affordable updates – or it could wind down production when its model cycle comes to its natural end.
Kia Australia declined comment on the report: "Kia Motors Australia has no intention of commenting on an international blog site."
The Korean report claims the jointly owned Hyundai-Kia corporation will instead double down on investment in the Hyundai version of the Kia Stinger, the Genesis G70.
The Genesis G70 is largely the same car as the Kia Stinger under the skin, but has subtle but important changes to suspension geometry and wheel control sensors.
The Korean report claims the Kia Stinger and Genesis G70 are after the same buyers – or, as the report said, "want the same piece of cake" – and the corporation wants to eventually streamline to one model.
Above: an artist's impression of how the subtle changes to the rear of the updated Kia Stinger could look.
In Australia, the Kia Stinger comfortably outsells the Genesis G70 – however the Genesis is dearer, sold in fewer showrooms, and has only been in the market for less than 12 months.
Last year, 1773 Kia Stingers were reported as sold in Australia versus 63 Genesis G70 sedans, according to figures from the Federal Chamber of Automotive Industries.
In the United States, where there is less of a price gap between the two models, their sales numbers are more comparable: 13,884 Kia Stingers versus 11,903 Genesis G70s.
Above: 2019 Genesis G70
Currently, the Kia Stinger is available with two engine options in Australia: a 2.0-litre turbocharged four-cylinder producing 182kW/353Nm, and a 3.3-litre turbocharged V6 with a 272kW/510Nm output. The same engines are also used in the Genesis G70 – albeit with a 3kW reduction in output for the four-cylinder variant.
Both models continue to be sold locally and are due for minor updates in the next 12 months or so.