A new road safety advertising campaign aims to use dash cam footage from drivers in Australia and New Zealand. 
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Real-life dash cam footage will be used in a new road safety campaign later this year – and Australia’s crash test authority is asking motorists to send in footage of dodgy drivers and near misses.

The Australasian New Car Assessment Program (ANCAP) started out comparing the crash protection of popular models but as technology has evolved it has expanded its procedures to now also test the systems designed to prevent crashes in the first place.

Technology such as autonomous emergency braking, blind zone warning and lane-keeping assistance are becoming increasingly common on new cars, and ANCAP aims to highlight such systems for buyers looking to update.

Working with the website Dashcam Owner’s Australia, ANCAP hopes to compile enough compelling footage to use in its next national advertising campaign.

“We’re calling on (motorists) to be part of our next campaign by submitting dash cam vision of common crash scenarios,” said ANCAP communications director, Rhianne Robson.

The campaign will focus on the benefits of two key vehicle safety technologies – autonomous emergency braking, and active lane support systems – and how such systems can prevent a crash.

“Dashcam owners who have captured their own vision of crashes or near-misses involving pedestrians, or single-vehicle run-off-road crashes can submit their vision for inclusion as part of ANCAP’s next national advertising campaign which will screen nationally later this year,” says Robson.

“Dashcam footage clearly demonstrates that mistakes happen to everyday people, yet a mistake on the road – whether it be yours or someone else’s – does not have to be fatal,” she said.

ANCAP says the request for footage and the finished television advertisement are designed to prompt buyers to consider such technology when buying their next car.

Dashcam footage can be submitted at ancap.com.au/dashcam.