Just as production of the current BMW 6 Series comes to an end, BMW has kicked off a viral marketing campaign for something that is not what it seems to be, emanating from the rather cheekily-titled website "Don't Blog About This".
At first glance, the focus of the campaign is a current generation BMW 6 Series prototype, although this is not merely a precursor for the new model - it seems BMW is working on an all-new technology.
The skinny 195/35 tyres and pea-shooter exhaust suggest performance is not the objective of this new technology - meaning this prototype is more of a sheep in wolf's clothing.
While BMW has been careful not to reveal the front end in the spy photos or videos, the website itself reveals it to be identical to the BMW Vision EfficientDynamics which is rumoured to enter production by 2013.
All these questions are likely to be answered sooner rather than later at the Paris motor show.