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Nissan announces American subscription service

Nissan has joined the ranks of carmakers offering a subscription service in the US market, with the announcement of Nissan Switch.


The ‘Nissan Switch’ program will be offered initially to consumers living within a 32km radius of downtown Houston, Texas as a proof of concept.

“This program provides more choice, convenience, and flexibility,” Nissan North America said in a statement.

“For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution."

Available models are split into two tiers: ‘Select’ for $699/month (AU$1045) and ‘Premium’ for $899/month (AU$1345).

These prices are not including the $495 (AU$740) ‘membership activation fee’ paid at the commencement of subscription.

Models are available depending on which tier is purchased.

Select includes the Altima, Rogue, Pathfinder and Frontier. Premium includes all models in Select, with the addition of the LEAF PLUS electric vehicle, Maxima, Murano, Armada, Titan, and 370Z.

The marque’s flagship model GT-R – while included in Nissan Switch – attracts a whole levy of its own. Subscribers wanting to get behind the wheel of Godzilla will be required to hold a Premium subscription and pay an additional $100 (AU$150) for each day they have it, with a maximum use time of seven consecutive days.

 

Drive

Both tiers include free delivery, cleaning, insurance, roadside assist, and regular maintenance with the option to swap cars up to once a day.

Nissan Switch joins other manufacturer-offered monthly car subscription in the US.

BMW offer ‘Access’ with a top-tier subscription of $2,699/month (AU$4040), the top-tier of Mercedes-Benz ‘Collection’ is $1595/month (AU$2390) and Audi’s ‘Select’ sees a price-tag of $1395/month but requires a 12-month commitment.

Porsche, Cadillac and Lexus also offer services – however Lexus’ can only be optioned on a two-year basis.

Australia has not seen a manufacturer-offered subscription service yet, with the industry comprised of independent parties such as GoGet and Carbar.

Drive has contacted Nissan Australia for comment on whether the subscription service will be brought here and is awaiting reply.

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