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Maserati invests $1.29 billion in hybrid and EV program

Maserati has taken the next step in its commitment to hybrid and electric vehicles (EV) with an investment of €800 million ($1.29 billion) in one of its key production hubs.


After announcing plans for its first hybrid and EV models, the Ghibli, GranTurismo, and GranCabrio, Maserati has invested in upgrades to its Mirafiori production line to suit.

“Mirafiori will be strengthening its position as a world hub dedicated to the electrification and mobility of the future, with a large proportion of its capacity allocated to the production of the brand's new electrified cars,” Maserati said in a statement.

Maserati confirmed that the GranTurismo and GranCabrio models will be manufactured in Mirafiori, however it’s unclear if the plug-in hybrid Ghibli will come from the same line.

The hybrid Ghibli is slated for release this year, while the electric GranTurismo and GranCabrio are set to commence production in 2021.

Maserati is yet to confirm whether the electrified range will come to Australia. The brand has suffered a rocky few years Down Under, last year slashing prices to lure buyers.

“In terms of timelines and Australian specifics, we’re unable to comment at this stage,” a spokesperson told Drive.

The hybrid and electric models will join the Quattroporte and Levante, which are due for release in 2022 and 2023 respectively.

Despite the investment, hybrid and electric vehicles don’t look set to replace petrol models entirely in Turin. Maserati USA boss Al Gardner last year said “[Maserati] needs combustion engines. It needs that raw emotion".

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