New mid-range 1500 pickup arrives, slashing the price of entry to the longer-cab model by $10,000
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Ram has emerged as one of the Australian manufacturing industry's recent success stories, and has built on this momentum by expanding its range of full-sized American pickups.

That addition, announced today, is the 1500 Express Crew V8 Hemi priced at $89,950 plus on-road costs. It sits between the cheaper 1500 Express Quad and the volume-selling, pricier 1500 Laramie.

Above the base model, this new full-size 1500 Express Crew features the Laramie's larger cabin, meaning extra head-, shoulder- and leg-room, and bigger back doors.

While not as deluxe as the Laramie, it does get more features than the Express Quad, most notably an 8.4-inch touchscreen system featuring Apple CarPlay and Google Android, and dual-zone air-conditioning.

Outside, the 170cm tub comes with a spray-in bed liner and can be optioned with the RamBox Cargo Management System. Payload is listed as 830kg.

Power comes from the familiar 5.7-litre V8 Hemi engine, making 291kW and a 556Nm, giving a maximum braked towing capacity of 4.5 tonnes. That's 1000kg more than a Toyota HiLux or Ford Ranger.

Every Ram gets a three-year/100,000km warranty with roadside assistance, and requires a service every 12 months or 12,000km. There are 50 Australian dealers.

As flagged atop the story, Ram trucks Australia is an undeniably good news story for local manufacturing.

Sydney's Ateco Group has "invested over $100m in tools, equipment, inventory, and stock to enable product development, quality and conformity with the overseas requirements of RAM Trucks International, ADR regulations, and high consumer expectations".

This distributor licenses Walkinshaw’s swish new Melbourne production line (which also converts Chevrolet Silverados and Camaros for HSV) to do the factory-grade right-hand drive conversions of the 1500 and 2500 pickups direct from the US, and using its scale and knowhow has dragged prices down to much more tempting levels.

As such, its sales of 2868 units in 2019 represented 296.7 per cent growth over the course of the year. 2600 of these sales were of the 1500 which, kicking off at $80,000, is a legitimate V8 competitor to less powerful diesels such as the Ford Ranger Raptor.

2020 Ram 1500 pricing

  • Ram 1500 V8 Express Quad - $79,950
  • Ram 1500 V8 Express Crew - $89,950
  • Ram 1500 V8 Laramie - $99,950
  • Ram 1500 Diesel Laramie - $109,950

All prices exclude on-road costs.