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Audi ready to bounce back from horror 2019

Audi is confident it can put a 2019 marred by supply dramas behind it in 2020, thanks to a packed calendar of launches and unimpeded supply.


The brand's sales fell 19 per cent last year on the back of tight supply for critical cars like the Q7, and a range of emissions-related hold-ups on its strong-selling range of RS performance cars.

Asked what was to blame for Audi's tough 2019, Shawn Ticehurst, Audi Australia product planning and pricing director said: "Supply delays due to WLTP. It comes down simply to that – and just affecting so many models."

"Q7 was off sale until August, big volume gap out of that. Q3, the old model sold out in quarter one and the one launched in November, big volume gap on that car. They were the two biggest ones," he said.

"We're pleased 2019 is behind us, and we're really optimistic about 2020," he later added.

The next 12 months is packed with new cars for Audi, which will have close to a full range of passenger cars, SUVs, and performance cars.

The compact A1 hatchback arrived late in 2019, following closely behind the all-new A6 and A7, and the critical Q3 SUV.

This year will see the launch of the S6, S7 and SQ8 in April, with the SQ7 not far behind. Updated versions of the S4, S5 and the all-new S8 will arrive in the third quarter of 2020.

Finally, the SQ5 will gain a diesel engine to sit alongside the existing petrol model.

Before the new models start rolling in, Audi has also updated the pricing and equipment levels for the cars currently on sale here.

In the higher-performance RS garage, the RS3 will finally return to sale after more than 12 months out of Australian showrooms because of emissions-related delays in Germany. It will touch down in the second quarter of the year.

The third quarter of 2020 will be a huge one for Audi RS models, with the RS Q3 range, refreshed RS4 and RS5, all-new RS6 and RS7, and the range-topping RS Q8 SUV all set to land.

According to Audi, the Australia has previously been a top-10 global market for RS cars by volume.

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