Earlier in the week, the 500 pushed aside the new Mazda 2 and Ford Mondeo to claim "Car of the Year 2008". Organised by German magazine Stern, the judging panel comprised 58 journalists from 22 European countries.
Today, the cute-as-a-button 500 was awarded "Auto Europa 2008". This award is widely regarded by the Italian media as the highest accolade a car can receive. The prize is organised by the Italian Union of Automotive Journalists (Uiga) and is awarded to the car built and sold in Europe that offers the best combination of technology, pricing and style for the final consumer.
The vote attributed 640 points to the new super-compact from Fiat, placing it ahead of the Kia Ceèd (408) and the Peugeot 308 (325).
To be released in Australia in March 2008, the 500 will be sold in 3 trim levels - Pop, Sport and Lounge. Dealers are already taking orders, however have sold the first two months allocation. 2 petrol motors, and a diesel engine will be offered, and pricing is said to range from the low-mid $20Ks to the upper $20Ks.