Ford dealers are telling customers they have sold out of their allocations of the upcoming Mustang R-Spec – even though the price tops $100,000 by the time it’s in the traffic.
The Ford Mustang R-Spec was unveiled in the lead up to the 2019 Bathurst 1000 but dealers were allocated cars within the first 60 days of the announcement.
It has taken less than half that time for all examples to be accounted for. Some dealers sold out within 24 hours of informing their customers.
One of Australia’s biggest Mustang dealers, speaking to CarAdvice on condition of anonymity, said: “I sent the email out to my customer list when the car was unveiled, went to bed, and when I woke up I’d sold all my cars.”
Ford Australia was forced to build its own supercharged Mustang because the equivalent model in the US was not engineered for right-hand-drive and would not have met our “drive by” noise level regulations.
While there are no official performance claims, the same Ford Performance supercharger kit offered in the USA is rated at an epic 522kW and a staggering 830Nm – up from the standard 5.0-litre V8's output of 339kW and 556Nm.
The first Ford Mustang R-Spec rolled off the Broadmeadows assembly facility this week, about two weeks later than planned.
Most of the parts are imported from the US and were held up on ships that had to clear quarantine due to a seasonal outbreak of stink bugs that also held up shipments of new cars from several leading brands.
Ford Australia says car 001 of 500 – finished in the new-for-2020 Grabber Lime heritage paintwork – has been officially signed off and is ready for delivery.
“It’s fantastic to be able to celebrate with the team that has worked so hard to reach this milestone, enabling us to bring a supercharged Mustang to Australian customers,” said Kay Hart, President and CEO, Ford Australia and New Zealand.
Each Ford Mustang R-Spec will be finished by hand and individually numbered. Ford kept one of the former Falcon plants at Broadmeadows (pictured below with Job One) so that it could build special projects like this.
For now, the Ford Mustang R-Spec is a manual-only proposition as the 10-speed auto requires further engineering work to improve cooling. It is yet to be decided if an automatic will join the Mustang R-Spec line-up at a later date.
In the meantime dealers are scrambling to secure more cars from some outlets that don’t want them.
Under Ford policy, every dealer must be offered at least one Mustang R-Spec. However, dealers in regional areas – that might not have a local buyer – tend to take their allocation any way and use it to trade with dealers in metro areas.
“We might be able to get someone else’s allocation (of their Mustang R-Spec) but it will come with strings attached,” said another well-placed dealer source. “They might say to us, you can have this R-Spec but you have to take the four lime Ecosports we are sitting on as well.”
Dealers are making plenty of margin out of Ford’s new hero car. While the price is listed at $99,980 before on-road costs – including Luxury Car Tax – most dealers we spoke to are charging between $110,000 and $120,000 drive-away.
“It’s supply and demand; do you want one or not?” offered the third Ford dealer we spoke to. “To be honest a car like this makes up for all the cars we sell with nothing left in them.”
The first customer deliveries are expected to arrive in Ford showrooms in February, with the balance to follow in March and April.