Cruise is set to unveil a new autonomous electric vehicle for its planned ride-sharing service later today, Australian time.
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Cruise, the self-driving car firm owned by General Motors, will reportedly unveil its new dedicated autonomous vehicle by the end of the day.

Sources within the company told Bloomberg Cruise will unveil the vehicle at an event in San Francisco.

A spokesperson for the firm stated the vehicle at the event "is definitely not a car", but refused to elaborate any further.

In December last year, Dan Ammann, CEO of Cruise, reiterated his company's mission to "improve safety by removing the human driver, reduce emissions by being all-electric, and reduce congestion through making shared rides more compelling by providing an awesome experience at a radically lower cost".

He human-driven vehicles kill up to 40,000 people per year in the US, and around a million across the globe.

As such, Cruise's new vehicle will likely be used for a driverless ride-sharing service. The service was initially scheduled to launch by the end of 2019.

Cruise last teased a vehicle for its planned ride-sharing scheme back in late 2018 (above).

Since being acquired by GM in 2016, Cruise has been developing its autonomous vehicle technology using modified Chevrolet Bolt EV hatchbacks.

In 2018, SoftBank purchased 19.6 per cent of Cruise for US$2.25 billion ($3.3 billion). A few months later, Honda paid US$750 million ($1.1 billion) for a 5.7 per cent stake in Cruise, and promised to invest US$2 billion ($2.9 billion) over the next 12 years.