Automobili Lamborghini sold a record 8205 cars in 2019, up 43 per cent. It's the ninth year of growth in succession for the Italy-based, Volkswagen Group-owned super-luxury brand.
A release from the company this week said that all regions - it sells cars in 51 countries via 165 dealers - set new sales peaks, with the most rapid growth coming from the Asia Pacific region (up 66 per cent).
The US remains Lambo's top market, accounting for 2374 sales last year. Next was China (including Hong Kong and Macau) with 770, the UK with 658, Japan with 641, Germany with 562, the Middle East with 387, Canada with 376, and Italy with 370.
The company sold 147 cars in Australia last tear, up 9.7 per cent.
"All these markets increased deliveries substantially and marked national historic sales levels," the company says.
Naturally, most of this growth came from the Urus super-SUV in its first full year on sale. It accounted for 60 per cent of the brand's sales, finding 4962 buyers. But Lambo also sold 1104 Aventador V12s and 2139 Huracáns too.
In 2019, after five years of production, Huracán number 14,022 rolled off the assembly line, surpassing its predecessor Gallardo that achieved the same volumes in 10 years, thus becoming the biggest-selling Lamborghini of all time.
Looking to 2020, the company claims it retains "a confident outlook", and reaffirmed its intention to develop hybrid variants for all next-generation super sports car models.
“The year 2019 was the most successful in our history. The team delivered another substantial sales increase, taking us to unprecedented historic highs," said Lamborghini chairman and CEO Stefano Domenicali.
"In only two years we more than doubled our sales numbers, a success that cannot be overrated. This clearly proves the power of our brand and the quality and sustainability of our product and commercial strategy.
"... Simultaneously we further increased our high brand awareness, especially with the younger generations, having multiplied our following on social media channels to more than 40 million.
"All this is a real team achievement and I would like to take this opportunity to thank every single Lamborghini team member for their inspiration and dedication to our brand, as well as our shareholder and group for their continued support.”