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Isuzu MU-X outsells direct rivals again

One of the most commonly asked questions accompnying each month's VFACTS sales report centres around which brand is winning the ute-based SUV sales race.


These rugged body-on-frame, towing-ready offerings clearly have a dedicated following. For the sake of one argument, we do not include Toyota's pricier Prado in this sub-segment, but you could argue the case either way.

Despite its advanced age, the top-seller remained Isuzu's particularly rugged and well-priced MU-X - that's the sixth year in succession it has worn the crown.

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The no-frills Isuzu chalked up 8419 sales during 2019, and while volume fell 7.4 per cent over 2018's number, it's important to note that the overall large SUV market declined by 7.8 per cent.

As well as outselling all its body-on-frame rivals to be detailed in a sec, the Isuzu's 8.0 per cent market share was third overall behind said hardcore Prado and the car-based Toyota Kluger. It beat the Mazda CX-9 and Subaru Outback, to use two examples.

Next in the sub-segment's running order was the sharply-priced Mitsubishi Pajero Sport, in its final year before a substantially updated model arrives. It managed 6477 sales, down 1.4 per cent.

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Following this was Ford's Australia-developed Everest, sales of which declined 2.7 per cent to 5333 units. Rounding out the running order was the Toyota Fortuner (3033, down 15.6 per cent) and Holden Trailblazer (up 7.9 per cent to 2813).

For context, and perhaps a good explanation for why the Fortuner battles, the pricer Prado (which nevertheless uses many HiLux ute components such as its 2.8-litre diesel engine, despite the 'LandCruiser' badge), found a staggering 18,335 sales, equal to 17.4 per cent market share.

It will be interesting to see whether Isuzu can hold its title this year given an all-new one is expected to emerge (considering a brand new D-Max is imminent), and given the Pajero Sport update appears to make it a more compelling offer.

2019 Large SUV sales breakdown:

Toyota Prado - 18,335

Toyota Kluger - 11,371

Isuzu MU-X - 8419

Subaru Outback - 7210

Mazda CX-9 - 7168

Mitsubishi Pajero Sport - 6477

Hyundai Santa Fe - 5857

Ford Everest - 5333

Volkswagen Tiguan Allspace - 4665

Kia Sorento - 3777

Holden Acadia - 3215

Toyota Fortuner - 3033

Jeep Grand Cherokee - 2986

Mitsubishi Pajero - 2847

Holden Trailblazer - 2813

Nissan Pathfinder - 2712

Mazda CX-8 - 2551

Skoda Kodiaq - 2163

Ford Endura - 1893

Jeep Wrangler - 1153

Haval H9 - 312

Volkswagen Passat Alltrack - 284

LDV D90 - 264

Ssangyong Rexton - 213

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