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Porsche sales up 10 per cent in 2019

Strong growth from Cayenne and Macan see Porsche top 280,000 sales around the globe
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Porsche posted sales growth of 10 per cent last year, recording 280,800 sales worldwide on the back of particularly strong form in Europe and Asia.

Driving this in large part was the Cayenne and Cayenne Coupe with 92,055 sales, up 29 per cent over the previous year's tally. That's what a new-generation model will do for a brand...

The updated Macan returned 99,944 sales, up 16 per cent.

That means a tick under 70 per cent of the company's sales came from its two SUV models, the profits from which fund its hallowed sports cars.

The company has not made public the global sales of its 718 Boxster and Cayman, 911, Panamera, and Taycan models.

On a regional basis, sales in Europe grew 15 per cent to 88,975 (about 32,000 of these in Germany), 8 per cent to 61,568 in the US, 7 per cent to 116,458 in the Asia-Pacific/Africa/Middle East, and 8 per cent to 86,752 in China.

Porsche Cars Australia delivered 4141 vehicles in 2019, an increase of 6.4 percent compared to 2018. Model sales were as follows: Macan 2009, Cayenne 1352, the 911 on 504, Cayman 156;,Boxster 89, and Panamera 51.

“We are delighted about this great result, which shows the worldwide customer excitement for our sports cars and we are also proud that we have further strengthened the appeal of our brand and the customer experience with new approaches,” said Member of the Executive Board for Sales and Marketing at Porsche AG Detlev von Platen.

“We are optimistic that we can maintain the high levels of demand in 2020 – also thanks to a host of new models and full order books for the Taycan.”