Daimler minicar maker, Smart, has been hit by a recent slump in sales with its Smart ForTwo. Daimler AG is said to have sold merely 100,000 of its ForTwo cars during 2010, compared to 114,000 units last financial year.
American dealers are saying the recent slumps in sales are due to the car being a strict two-seater, while other minicars to come out recently are offering a similar package but with four or five seats. The Fiat 500 being one.
According to reports, sales have reported to have dropped by as much as 70 percent in the first half of this year (non-fiscal), with sales during July alone dropping by 60 percent (560 units) compared to July 2009 (934 units).
Daimler's sales and marketing head, Joachim Schmidt, said in a recent report that the company expects sales to return to past levels once the face-lifted model is released later this year. Smart is also still anticipating the full swing of the 'Smart Expression' program which was launched in July. The program offers buyers a choice of interchangeable panels and graphics to personalise the car, inside and out.