Jaguar Land Rover (JLR) has bought Bowler, the boffins behind some of the world's wildest Land Rover Defenders.
Bowler has been around since 1965, and specialises in creating cars for the rough-and-tumble world of rally raid. Its cars are built in low volumes, powered by either V6 turbo-diesel or supercharged V6 petrol engines.
JLR says the off-road operation will continue to operate from its current factory in Derbyshire, UK, for the "foreseeable future".
It will operate as a part of the Special Vehicle Operations division at JLR, where it joins the company's existing 'SV', 'Classic', and 'Vehicle Personalisation' arms.
"For almost 35 years the Bowler name has stood for innovation and success, with a reputation forged by its participation in the world’s toughest off-road motorsport competitions," said Michael van der Sande, managing director of Jaguar Land Rover SVO.
"It’s exciting that we’re now in a position to participate in and lead the Bowler brand’s future as part of Jaguar Land Rover."