A new logo could be on the horizon for Kia if trademark filings in South Korea are anything to go by.
Motor1 has discovered trademark applications for the new logo at the Korea Intellectual Property Rights Information Service.
This is not the first time we've seen Kia try on a new logo. The Imagine by Kia concept (below), unveiled at this year's Geneva motor show in March, featured Kia badges styled in a similar way.
On the car's front fascia the letters are kept apart, while on the wheel caps and steering wheel they are joined up with thin horizontal lines.
In the trademark filing, practically all of the spacing is removed, and the letters K, I and A blend into each other.
It's not clear where, when or how the new logo will be used.
One suggestion is it will be reserved for the company's upcoming pure electric or alternative fuel vehicles, or it could become the automaker's corporate logo.
Under the aegis of Luc Donckerwolke, the design supremo overseeing the Hyundai-Kia group, the Korean automaker is attempting to "differentiate the design philosophy of the three brands", namely Hyundai, Kia and Genesis.