Morgan will cease manufacturing models based on its traditional steel ladder frame chassis, which dates back to 1936.
This decision sees the imminent demise of the 4/4, Plus 4 and V6 Roadster, although no firm end date has been set for the 84-year old platform.
The automaker claims it will give the long-lived chassis "a fitting send off", but has yet to provide any details. Reports indicate the company is planning at least one special edition model based on an outgoing vehicle.
Above: Goodbye Morgan 4/4.
These cars will be replaced by new models based on the CX-generation aluminium platform, which made its debut under the 2019 Plus Six.
Morgan says the new models will be available with a manual transmission and a smaller capacity engine.
Steve Morris, Morgan CEO, says the decision was made in part due to the good reception of the latest Plus Six, as well as the "need for a more resolved core product that fits in with our customer’s growing needs, as well as future legislative requirements".