Marc Lichte, head of design for Audi, believes we may have hit the size limit for alloy wheels.
Speaking to Motor Authority Lichte said "package wise, I would say [23-inch] is definitely close to the limit".
He claimed larger wheels "make no sense" as vehicle footprints won't be getting any larger in the immediate future. According to the Audi design boss, the German brand will keep future vehicles around the same size or even shrink them slightly as pure electric vehicles can be packaged more efficiently.
Although larger wheels are often seen as being more attractive, they take up more space, are heavier, and reduce ride quality.
While Lichte's thoughts sound like excellent news for those who contend wheels are already too big as they are, Mike Simcoe, the Australian heading up GM's design department, believes there's scope for further growth.
In an appearance on the Brembo Red podcast, Simcoe said design trends are "absolutely" heading towards 24- and 26-inch wheels.
Simcoe stated "where we are today, an 18-inch wheel is a small wheel", and a "larger diameter wheel and tyre" is as much a part of a designer's arsenal as aiming to design a vehicle that's "lower, longer, wider".
Will wheels top out at 23 inches? Are wheels already too large as is, or should automakers push on to 26 inches and beyond? Let us know in the comments section below.