Former BMW executive takes top job as Korean luxury marque plans key model launches in the new year.
- shares

Genesis Motors Australia has announced David Lederer as its new head, in advance of a new product onslaught to come in 2020.

The Hyundai luxury arm's local division has been operating without a proper boss for a number of months now, after former general manager, Peter Evans, stepped down in April just months ahead of Genesis's local launch.

Mr. Lederer has spent "the majority of his working life at BMW", with experience "in numerous departments across the business including finance, product planning, sales and sales channel development", including leading the redevelopment of the Bavarian marque's flagship Sydney showroom.

He will be overseeing all aspects of the Genesis brand in Australia, including sales, aftersales, marketing and retail development.

Next year the company plans to launch two key new products Down Under, the first being the all-new G80 limousine which will take on the BMW 5 Series and Mercedes-Benz E-Class, along with its first-ever SUV – believed to be named GV80.

"I am excited to be joining Genesis, and very much look forward to the challenge of establishing Korea’s first true luxury automotive brand here in Australia," Lederer said.

"Our first electric vehicle is also on the horizon, and our goal is to eventually offer alternative propulsion in all segments of our product portfolio."

"With such a diverse range of impressive new products it really is an exciting time to be joining the brand."

According to VFACTS data, Genesis has sold 90 vehicles year-to-date (to October 31) across its G70 and G80 sedan model lines.

Given the brand only officially launched in June, and currently only has one proper dealership in Sydney, named Genesis Studio Sydney, there's a way to go for the Korean marque.

Two more Genesis Studio showrooms are due to hit Melbourne and Brisbane in 2020.