Maserati has put its long-running coupe flagship out to pasture, as it looks to the electrified future.
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Darcy Foster • The final Maserati GranTurismo has rolled off the assembly line, as the long-running grand tourer is put to rest.

Named the Zéda, the model is built to celebrate the production life of the GranTurismo and is said to unite the past, present and future of Maserati as it looks to the electrified future.

The release coincides with Maserati announcing a comprehensive renovation of its Modena plant and a focus on product innovation in which it will develop fully-electric vehicle for the first time.

The GranTurismo Zéda’s bespoke paint scheme showcases Maserati’s new environmentally-minded paint applications, shifting from satin grey at the rear third to iconic Maserati blue at the front of the vehicle.

The Zéda will tour the world to farewell the GranTurismo and GranCabrio and herald the arrival of a new, electrified super sports car from the Modena-based firm.

First unveiled at the 2007 Geneva motor show, the Maserati GranTurismo is one of the most popular cars produced by the Italian make.

Combining a two-door, four-seat layout with a 4.7-litre naturally-aspirated V8 and Pininfarina-styled body, the GranTurismo was a replacement for the GranSport.

Maserati Australia has sold 24 GranTurismos in 2019, down from 55 at the same point in 2018.

Internationally, the model has been Maserati’s most-successful ever, with more than 40,000 sold over its 12-year lifespan.

Though we were led to believe the ‘Alfieri’ concept would replace the GranTurismo as Maserati’s flagship sports car, the Italian firm is reportedly going ahead with an electrified, second-generation GranTurismo instead.

It’ll reportedly be underpinned by an 800V electrical system and level-two autonomy.

The incoming GranTurismo should also help Maserati leapfrog its contemporaries as the first to produce an all-electric grand tourer.