Buyers will be able to specify and purchase their dream Porsche online, as the company looks to make the car-buying process easy.
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Porsche has launched online sales in Europe, allowing owners to specify, order, and place a deposit on their vehicles remotely.

Only the very last steps of buying a car – "customer authentication and final conclusion of the contract" – will take place at a dealership. Online sales will only be offered in Germany initially, before expanding throughout Europe in 2020.

The brand will also offer online sales in the USA, where 25 dealerships currently sell new and certified pre-owned cars as part of a pilot project.

Porsche Australia has no plans to introduce online sales locally. If it gets the green light, Porsche would join a growing list of carmakers looking at the digital space for car sales Down Under.

Holden launched an online sales pilot in 2018, while Subaru was the first brand to offer online sales with the BRZ. Mercedes-Benz expects 25 per cent of customers to buy their cars online by 2025, and MB Australia is looking to bring digital sales Down Under.

"Today, customers move between the digital world and physical retail as a matter of course – our new digital marketplace meets this need and therefore makes the experience of purchasing a vehicle even easier and more convenient," said Detlev von Platen, member of the executive board for sales and marketing at Porsche AG.