The Volkswagen Group is considering selling or publicly listing Lamborghini, as it looks to consolidate its sprawling collection of brands.
According to a report from Bloomberg, the Volkswagen Group wants to spend money more efficiently and stop crossover from brands under the 'group' umbrella. Part of that plan involves separating Lamborghini from the group by the end of 2020, the report says.
"We shouldn’t spread ourselves too thin," Diess told the Suddeutsche Zeitung.
"That might be hard in some cases, but it’s the only viable way."
Bloomberg suggests Lamborghini is worth around US$11 billion ($16.2 billion), thanks largely to the success of the Urus SUV. That would make an initial public offering viable, according to the financial publication.
The success of Ferrari could inform Volkswagen's plans with Lamborghini. Since being separated from the Fiat Chrysler stable, the Prancing Horse has grown to be worth around US$30 billion ($44 billion).
In Australia, Lamborghini has grown its sales by 11 per cent in 2019 on the back of strong sales from the Urus. The company sold 61 examples of the crossover to the end of September, representing more than half of its 113 registrations.