Efijy to holiday in Dubai

In a bid to boost GM's image in the Middle East, Holden's famous Efijy concept car will travel to the region this week to appear at the Dubai Motor Show.
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The concept car based on our own 1953 FJ Holden was a hit at local motor shows and was awarded the 2007 North American Concept Car of the Year in the US. It is hoped that a similar reaction will befall the crowds in Dubai.


An HSV Clubsport R8 (known as Chevrolet CSV in the Middle East), and a Chevrolet Camaro will also grace the stand, which if you'd like to see for yourself - and you're in Dubai - opens tomorrow.