R is for “revamped” and “refreshed”, even a little bit “rakish”. Those words describe the new logo for Volkswagen’s R and R-Line models.
Another descriptor would be “heavily stylised” as some observers mightn’t immediately recognise it as being a letter 'R'. Designed in-house, it’s intended to be “modern, distinct and sleek”. It arguably meets those criteria and is also reportedly more suitable for digital media.
R-Line models will receive a two-shade variant of the badge while fully-fledged R models have a logo that’s wholly silver in appearance. The difference between the two is subtle and might fool a few people into thinking your R-Line Volkswagen is a genuine R, especially as the "-Line" text will be omitted.
The updated logo will appear first on the new Atlas Cross Sport R-Line, set to debut on October 11. Based on the large Atlas SUV, the Atlas Cross Sport has a sleeker roofline and misses out on the third row of its stablemate. Like the Atlas, however, it hasn’t been engineered for right-hand-drive and therefore won’t be coming here.
Volkswagen currently offers the R-Line trim across much of its line-up – excluding commercial vehicles – while the racier R badge is affixed only to the Golf and new T-Roc. Sadly, the latter won’t be coming to Australia at this stage.
The new R logo isn’t the only change in badging at Volkswagen. The brand recently revealed a new logo, although it represents a much milder change in appearance.