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Volkswagen to debut new logo at Frankfurt show

Subtly revised logo is said to usher in a 'New Volkswagen' as the company moves aggressively into the world of electric cars.


Volkswagen has confirmed it will unveil its redesigned logo at the 2019 Frankfurt motor show, which takes place in September.

While the automaker hasn't officially revealed the new identity, we've already seen it undisguised on a number of eighth-generation Golf prototypes (above).

Compared to the current badge (below), the refreshed design has slimmer lettering and a thinner surrounding circle.

The company says the updated logo, which was designed in-house, is "modern, clearer and simpler" thanks to its flatter, more two-dimensional design.

Unlike today's logo, which requires shading and other effects to make it appear three-dimensional on websites, advertising and other materials, we expect the logo to be flat and monochromatic wherever it appears.

The launch of the new logo is timed to coincide with the launch of the ID.3 electric hatch, which is underpinned by the company's new MEB platform.

MEB will form the basis of an expansive range of vehicles of all shapes and sizes from the mainstream Volkswagen, Skoda, Seat and Audi brands. The company predicts the ID.3 will mark the start of the company's third era, with earlier periods defined by the Beetle and Golf.

Above: An even earlier take on the Volkswagen logo.

The new design will be rolled out slowly throughout the world. The first corporate location to utilise the new logo will be the company's headquarters in Wolfsburg, Germany, followed by dealerships and other sites throughout Europe.

In October the logo will be rolled out throughout China, with North America, South America and the rest of the world seeing changes from the beginning of 2020.

All up, the company expects 70,000 logo implementations across the world will need to be replaced.

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