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Peugeot reveals rugged 3008 concept

The Peugeot 3008 has been treated to an adventure-ready makeover, though it's purely a concept for the time being.


Created by the company's UK division, the one-off 3008 features "a series of subtle all-terrain enhancements", including Cooper AT3 off-road tyres wrapped around 17-inch steel wheels, a front skid plate for improved underbody protection, an LED light bar mounted on the front of a Rival aluminium roof rack, and a retractable ARB SImpson roof tent.

At the rear, there's also a bicycle rack complete with a Peugeot-branded bike, along with a unique body wrap that features a lime accent on the rear doors that transitions into a contrasting black finish that adorns the rear third of the vehicle.

It's based on the Euro-spec GT Line 1.6-litre 'PureTech' variant, meaning it develops 133kW and 250Nm from its four-cylinder turbo petrol engine, driving the front wheels via an eight-speed automatic transmission.

Why no all-wheel drive? Peugeot says it's substituting all-paw traction with its Advanced Grip Control system, which "ensures [the 3008] can tackle muddy off-road trails with confidence".

The AGC technology offers five drive modes accessed via a rotary dial on the centre console, also incorporating hill descent control, designed to "optimise traction in low-grip conditions".

Essentially the system acts as a torque vectoring function that sets the ESP program to send power to the wheel with the most traction – if one of the front wheels spins, the AGC system cuts torque to that wheel allowing it to grip again and slowly reapply power. Modes for snow, sand and dirt are selectable.

"This one-off model exemplifies the practicality and off-road ability of our best-selling SUV," said David Peel, managing director for Peugeot UK.

"With relatively minor modifications, the 3008 has tackled some tough terrain, proving the effectiveness of its Advanced Grip Control technology and demonstrating its true outdoor potential."

The company says the special 3008 was created for a special feature in the UK's Top Gear Magazine, where it tackled the northern section of the Ho Chi Minh trail in Vietnam.

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