The problem is, of course, maxxing out your negative camber is fine in a race application, where hard cornering forces tilt the car enough to give the outside wheels maximum grip when the contact patch pushes flat onto the road, whereas in everyday life it can present some problems.
Ride quality deteriorates as the car is mostly running on one side-wall, but mostly the inside of your tyres ends up worn out very quickly, leading to a less-than-legal situation for your tread.
Enter inventor John Scott and his (American-spelled) CamberTire. According to The New York Times, Scott has developed a tyre which has its top angled downwards, effectively tipping the tyre in while the bottom of the tyre remains flat, thereby using negative camber to maintain a full contact patch with the road.
The Times' post mentions that the tyre's loss of grip at the upper limits was much more progressive than a conventional tyre, making it more predictable and controllable. Three degree of negative camber must be dialled into the car the tyres are to be fitted to. Scott's new CamberTire has also passed testing for a V rating (240km/h).
One thing's for sure: the hellaflush and camber-kings are gonna love it.
Check out Scott's invention for yourself in the video below.