Lamborghini sales down compared to last year

Lamborghini has reported its sales figures for the first half of 2010 (non-fiscal year). Sales of 152.9 million euros were made, down from last year's 156.9 million euros, marking a reduction of 2.6 percent.
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The Italian supercar company only delivered 674 cars in this period which is effectively down from last year's 825 unit deliveries. Speculation points out this might have something to do with the Murcielago and Gallardo being the only two cars available in the Lamborghini range during 2010.

In 2009 the company sold 20 of its special edition, Reventon, models which may have boosted the figures for that period. Also, the Murcielago has been in production for almost ten years - entering the market in 2001 - it might just be it's getting a bit old.

While the Gallardo - although in it's critically-acclaimed best form (Balboni edition) - is the only 'new' vehicle the company offers. But even the Gallardo has been around for some time, entering the market in 2003.

Although sales in Europe and America may have slumped, the ongoing growth of the Chinese market continues to show its form in every aspect of the automotive world. Lamborghini reported to have sold just 28 units in China during the first half of 2009 while for the same period in 2010, it sold 86. A growth of just under 200 percent.

Australia also helped the marque maintain market control, with sales increases reported to be around the 100 percent mark for the Asia-Pacific region; mainly Australia, Singapore and Hong Kong. Sales in these areas accounted for 34 percent of the total Lamborghini turnover compared to just 15.8 percent during 2009.

The Lamborghini Jota, scheduled for release in 2012, might provide the company with a positive turnaround in the market though. The Jota, even in prototype form, looks like it'll be a pretty serious bit of gear.

It's a shame the Lamborghini Estoque didn't make production, it would have went well up against the Porsche Panamera and Aston Martin Rapide.

Stephen Winkelmann, president and CEO of Automobili Lamborghini, said in a recent report,

“As we expected, 2010 is a year of transition for Lamborghini, in which we are positioning the brand for the next steps of its global evolvement. The success of our Asia-Pacific strategy clearly shows the soundness of our global road map. With the traditional markets eventually recovering as well as with the Asian market dynamics gaining further momentum, with new products based on the newest technologies, Lamborghini will come out of this challenge stronger.”