Toyota was once again rated the world's most valuable car brand in the annual Brandz Top 100 Most Valuable Global Brands list.
Valued at US$39.2 billion ($56.8 billion), Toyota has shed 3% of its value and slipped five places to 41st overall.
Ride-hailing company Uber saw its brand value jump up 51% to US$24.2 ($35 billion), placing it in 53rd spot, just ahead of the two German luxury car makers.
A new entrant in the top 100 is DiDi, the dominant ride-hailing app in China. It bought out rival Uber China in 2016, and entered the 2019 list in 71st spot with a valuation of US$20 billion ($29 billion).
The only Australian company to make this year's top 100 was the Commonwealth Bank, ranked 91st, down 23 places. Its brand value slipped 18% to US$15.8 billion ($22.9 billion).