Toyota has retained its crown as the world's most valuable automotive brand, holding off the German luxury marques and fast-rising ride-hailing apps.
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Toyota was once again rated the world's most valuable car brand in the annual Brandz Top 100 Most Valuable Global Brands list.

It's the 12th time in the last 14 years Toyota has taken out the top automotive honour, with its reign during this period only interrupted by BMW in 2012 and 2013.

Valued at US$39.2 billion ($56.8 billion), Toyota has shed 3% of its value and slipped five places to 41st overall.

Next up was Mercedes-Benz in 54th place with a valuation of US$23.4 billion ($33.9 billion), just one spot ahead of arch rival BMW, rated at US$23.3 billion ($33.7 billion).

Ride-hailing company Uber saw its brand value jump up 51% to US$24.2 ($35 billion), placing it in 53rd spot, just ahead of the two German luxury car makers.

A new entrant in the top 100 is DiDi, the dominant ride-hailing app in China. It bought out rival Uber China in 2016, and entered the 2019 list in 71st spot with a valuation of US$20 billion ($29 billion).

Overall, the most valuable brand was Amazon, valued at US$316 billion ($456 billion), making it the first company not named Google or Apple to top list since Microsoft way back in 2006.

The only Australian company to make this year's top 100 was the Commonwealth Bank, ranked 91st, down 23 places. Its brand value slipped 18% to US$15.8 billion ($22.9 billion).