Maserati will never go 100% electric – US boss

Speaking with MotorTrend, Gardner said Maserati is a "brand that needs combustion engines. It needs that raw emotion".

Step one in the brand's turnaround will be a new sports car, set for a Geneva motor show reveal next year. A mid-sized crossover will come to slip below the Levante in the range, too.

According to Gardner, a full range of hybrids, plug-in hybrid and electric vehicles are on the table for 2022.

Down Under, the brand has gone through its range and slashed prices this year. The range-topping Levante models now cost $45k less than before, as Maserati looks to weather the tough luxury car market.

With 149 sales year-to-date, it's down 45.5% on 2018 at the moment.

Globally, FCA saw profits drop 29% during the first quarter. Although Maserati is one of the pain points, the company saw sales drop in China and Europe, while the transition from old-generation to new-generation Wrangler saw US production numbers drop.