Richard Chamberlain, head of Fiat Professional UK, told Auto Express "low sales volumes and the forthcoming Euro 6 diesel emissions legislation meant it was no longer viable for Fiat Professional to offer the Fullback".
The Fullback was launched in 2015, and was only ever sold in Europe, the Middle East and Africa.
Essentially a rebadged Mitsubishi Triton – sold in Europe as the L200 – its main points of differentiation were its restyled grille and new front bumper.
Hoping to boost sales, Fiat added a Cross model to the range in 2017 with a black grille, wheel arch protectors and side steps.
With the Fullback's demise, the Italian-American automaker no longer has a ute offering in Europe, but it does continue to sell the passenger car-based Fiat Toro and Strada in Latin America, and the Ram range of pickup trucks in North America.